[blog] Validation rules for the new dynamic ad group type in Search campaigns

chenzhuo914

http://googleadsdeveloper.blogspot.com/2017/05/validation-rules-for-new-dynamic-ad.html


简介：AdWords API 强制了与 DSA 广告有关的规则：动态广告组中只允许创建 DynamicSearchAds，其 BiddableAdGroupCriterion 中不允许有关键字。详细信息请见下文。


Starting this week, users of the new AdWords interface will be able to create dynamic search ads (DSA) through the new dynamic ad group type in Search campaigns with Dynamic Search Ad settings. This has some consequences in the AdWords API as described below.

How does this impact the AdWords API?
If your managed accounts are eligible for the new AdWords interface, be aware that if users create dynamic ad groups in the interface, AdGroupType values for the dynamic ad groups will be returned as UNKNOWN in all AdWords API versions. Here are the rules applied to the dynamic ad group type:

• Only DynamicSearchAds are allowed to be created in a dynamic ad group.
• A Keyword cannot be added as a BiddableAdGroupCriterion. Attempting to do so will result in an OPERATION_NOT_PERMITTED_FOR_AD_GROUP_TYPE. It can be added as a NegativeAdGroupCriterion though.
  

As described in this guide, to create dynamic search ads in the AdWords API, some settings and criteria are required, such as WebPage and DynamicSearchAdsSetting. These settings can still be added and modified in the dynamic ad group type.

What should you do?
If your application manages accounts that have access to the new AdWords interface, or if you have ad groups with type UNKNOWN, ensure that you properly handle these cases by:

• Adding only DynamicSearchAds to dynamic ad groups.
• Avoiding the use of a Keyword as a BiddableAdGroupCriterion in dynamic ad groups.
  

Ad groups with AdGroupType of SEARCH_STANDARD are not affected by this change. You can still continue adding expanded text ads, dynamic search ads, call ads, and various criterion types to them.

As always, if you have any questions, please post on the forum.
- Thanet Praneenararat, AdWords API Team